Passage Three Questions 11 to 15 are based on the following passage.
Up until about 100 years ago, newspaper in the United States attracted only the most serious readers. They used no illustrations (插图) and the articles were about politics or business. Two men changed that---Joseph Pulitzer of the New York World and William Randolph Hearst of the New York Journal. Pulitzer bought the New York World in 1883. He changed it from a traditional newspaper into a very exciting one overnight. He added lots of illustrations and he told his reporters to write articles on every crime they could find. And they did. One woman reporter even pretended she was mad and was sent to a hospital. She then wrote many articles about the poor treatment of patients in those hospitals where madmen were kept. In 1895, Hearst came to New York from California. He wanted the Journal to be more exciting than the World. He also wanted it to be cheaper, so he lowered the price by a penny. Hearst attracted attention because his newspaper heading were bigger than any one else’s. He often said, “Big print makes big news.” Pulitzer and Hearst did anything they could to sell newspaper. For example, Hearst sent Frederic Remington, the famous illustrator, to draw pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was going on. Hearst answered, “ You provide the pictures. I’ll provide the war.

About a century ago, American newspaper carried news about（）